Q&As

The Container Store touts its

A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks

People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit.

On Friday, word began circulating through the direct mail industry that The U.S. Postal Service was mulling temporary postage discounts for high-volume mailers

While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a

While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.

Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.

The Talbots, Inc. has named Benedetta Casamento executive VP of Finance.