Q&As
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Agencies
Meet the Broker: Melissa Marchetta
Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.
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Agencies
Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
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Agencies
After February Uptick, March Retail Sales Slip
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
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Agencies
Quebecor To Be Delisted From Toronto Exchange
Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.
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Agencies
PostCom Runs Numbers For Summer Postage Discount Program
Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?
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Agencies
Stupid Ad Watch: Best Contextual Link Ever
Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example
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Agencies
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
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Agencies
Blyth Blames DM Drop On Consumer Discretionary Spending, New System
During its fiscal 2009, Blyth
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Agencies
Mailers Like Postal Discount Idea, Balk at Timing
While standard mailers generally favor the theory behind the U.S. Postal Service