Q&As
-
Agencies
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams
-
Agencies
Capital One Takes Loss
Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer’s Take, follows.
-
Agencies
Origins Offers Samples in Exchange for Recycled Packaging
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product
-
Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
-
Agencies
P&I Postscripts
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)
-
Agencies
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion
-
Agencies
Kellogg Settles with FTC over Health Claims on Cereal
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false
-
Agencies
Nestlé and KaBoom Sweepstakes Offers Playgrounds
The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes
-
Agencies
Oracle To Acquire Hardware Maker Sun Microsystems
Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun
-
Agencies
U.S. Direct Wine Sales Reach $3 Billion
Is the faltering U.S. economy causing consumers to indulge more frequently in the grape? U.S. wine direct marketers would say yes.