Q&As

A catalog insert from Dr. Leonard

Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses

Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean

Outdoor products marketer Gander Mountain generated $334.1 million in revenue during fourth-quarter 2008, down from $317.6 million a year earlier.

Want proof that consumers who eat out are moving

The National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have agreed to merge operations. The name of the to-be-formed joint organization was not revealed. The two organizations expect the merger to be completed by this summer.

The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to the Direct Marketing Association.

Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.

The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago