Q&As
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Agencies
Marcal Repositions its Brand in $30 Million Campaign
Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand
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Agencies
Tips on Marketing to the Recession Mom
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation
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Agencies
Curmudgeon at Large: On The Edge of a New Era
We in our sacred world of force-communication don’t keep time on a year-by-year basis, the way more conventional historians do
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Agencies
Frederick’s Of Hollywood Changes Agreement With Consultant Chairman
Frederick’s of Hollywood Group Inc. will terminate its agreement with Performance Enhancement Partners LLC, effective May 23.
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Agencies
SugarCRM Names GM for China Operations
SugarCRM has appointed Yun-Ping Hsu general manager of its China operations.
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Agencies
Amazon Financials Strong Despite Economy, Free Shipping
Amazon.com pulled in $4.89 billion in net sales during first-quarter 2009, compared with $4.14 billion in first-quarter 2008.
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Agencies
Talbots Names John Kovac CIO
The Talbots, Inc. has named John Kovac senior VP and chief information officer
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Agencies
Boardroom Signs $100 Million Contract With Quebecor World
Quebecor World Inc. has signed a multi-year agreement valued at approximately $100 million with Boardroom Inc.
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Agencies
Netflix Financials – The Envelope, Please!
Netflix had an all-around solid first quarter, pulling in revenue of $394.1 million, up from $326.2 million. And it simultaneously added subscribers while dropping the cost per subscriber. Good enough for gold, we think.
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Agencies
Deluxe Suffers As America Stops Writing Checks
Deluxe Corp.’s revenue slipped from $377.1 million in first-quarter 2008 to $339.5 million in first-quarter 2009. More, along with The Observer’s Take, follows.