Q&As

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

There are always the tried and true, conventional approaches to building an opt-in email database. If you haven’t done these yet, I’d suggest you start here

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

First-quarter sales for J.C. Penney Co. decreased 5.9%, to $3.8 billion, down from $4.1 billion for the same period last year. For the period ended May 2, net income sank to $25 million, from a net income of $120 million last year. Same-store sales fell 7.5%.

Eddie Bauer Holdings Inc. posted a net loss of $44.5 million for the first quarter, compared to a net loss of $19.3 million in the prior year.

ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia.

Neopost USA Inc and GrayHair Software will link competencies in a joint offer to mailers.