Q&As

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.

Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

Sales at recreational retailer Dick

Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom

O’Charley’s inc., a Nashville-based chain of multi-concept restaurants, has added interactive, customizable gift cards to its online capability

Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April

ADVERTISING SPCIALTY INSTITUTE: is presenting today a free virtual trade show for advertising specialty industry distributors