Q&As

Blame the slip in American Eagle’s first quarter sales on its retail operations. The company’s direct revenue jumped 26% over first-quarter 2008’s level, while same-store sales fell 10%.

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.

As I sat down to type this article I noticed an online ad for Target touting $4 generic prescriptions and $10 for a 90-day supply. The ad is competing with Wal-Mart, Walgreens and CVS in my marketplace, among others, but the point is it made me think about perhaps getting my prescriptions filled at Target

Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.

JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand