Q&As

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty

Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary

When the U.S. Postal Service proposed a 30% discount in mailing rates during the slow summer months, many mail groups called it too little too late, since

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers

Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,

Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company

First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.

Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

Direct sales, which amounted to $16 million, or 3.9%, of Chico