Q&As

Proforma Executive Business Services, a provider of promotional products, printing and marketing services, has merged with promotional products distributor Barry Roberts Inc

Brand merchandise company, Bensussen Deutsch & Associates, Inc., has named Lucky Evani vice president of sales for its consumer products division

A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

Gander Mountain

Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning

In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.