Q&As

How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning

In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So

For Internet service provider EarthLink, silence really is golden. The company regularly analyzes its customers with an eye toward identifying those likely

Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still

As for most marketers, the last year or so hasn’t been exactly magical for Fairytale Brownies. Still, thanks to a plan of targeted marketing and budget

Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte