Q&As
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Agencies
Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”
The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release
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Agencies
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
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Agencies
Big Brands Embrace Performance-Based Pricing Agency Relationships
With a contagious desire for accountability spreading among marketers, some big brands are insisting their agencies change pricing models
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Agencies
Order Authorizing Postage Summer Sale Hints At Debate Areas
The Postal Regulatory Commission (PRC) has issued its final order authorizing temporary postage discounts for increased incremental standard mail volume during the summer. In addition to outlining the discount structure, the order hints at some of the controversy and concerns interested parties brought to the PRC.
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Agencies
Nestea and NBC Universal Develop Webisode Series
Nestea and the NBC Universal Digital Studio have developed an original webisode series that incorporates the beverage into the script
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Agencies
DM Sales Lead Jos. A. Bank Growth
Jos. A. Bank Clothiers Inc. generated $161.9 million in first-quarter 2009 net sales, up from $145.4 million in net sales a year ago.
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Agencies
Williams-Sonoma Takes Loss Amid Catalog Circ Cuts
Williams-Sonoma Inc., which reported $10.4 million in net earnings a year ago in first-quarter 20008, took an $18.7 million loss in first-quarter 2009. More, along with The Querent’s Take, follows.
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Agencies
Meet the Broker: Randi Morris
Today we meet Randi Morris, executive vice president of the interactive division of Specialist Marketing Services in Boca Raton, FL. Through her nine years in the industry, she’s seen interactive marketing evolve from a wild-west scene into a recognized legitimate medium
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Agencies
The Costs of Lost Employee Productivity
In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business
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Agencies
Orange Julius Coupon Offers Free Light Smoothie
Orange Julius is encouraging consumers to try its new Light Smoothies with a coupon that can be downloaded from its Web site