Q&As

The increase of direct-to-consumer marketing by manufacturers means that retailers cannot be complacent because the consumer will be looking for the best deal.

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.

Today we meet Nancy Reiser, vice president at the Millard Group Inc. Before joining Millard a little over five years ago, she had a long career in cataloging, including eight and a half years at Brylane (now Redcats) where she helped launch the company’s kitchen catalog and its entry into online and e-mail marketing.

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains

Rymax Martketing Services, Inc., has hired Jeffrey Brenner as senior director of national product sales

THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners

Say one thing for David Avrick: His ideas on direct mail are backed up by 40 years of tough experience.
Take his belief that