Q&As

And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once

Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country

Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period

What was behind the first-quarter drop in Williams-Sonoma

Casual Male Retail Group Inc. has chopped $13 million out of its anticipated marketing spending for 2009, president and CEO David A. Levin said last week during an earnings call.

The Cornell Lab of Ornithology is offering a $15 introductory membership. Black Enterprise magazine has lowered its hard-offer subscription price. And ROAR, which rescues animals on native American reservations, is offerings

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast released this week by Forrester Research

Donnelley Marketing, a division of infoGroup, announced last week it has been awarded the list processing contract for Duluth Trading Company

Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by the Interactive Advertising Bureau