Q&As

Cash for Clunkers has selected automotive direct mail specialist Cubic Marketing, Inc. to help educate the American public on the forthcoming Cash for Clunkers bill.

Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28

Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008

Redcats USA, which operates The Sportsmans Guide, has picked Jay Berlin to serve as the brand

The Nasdaq Stock Market has notified Eddie Bauer Holdings, Inc. that the company’s common stock will be delisted from the Nasdaq Stock Market.

Major Surplus & Survival

Spiegel Brands, Inc., perhaps best known for its Spiegel catalog that helped dress fashionable women for decades, has a new owner, Signature Styles, LLC, a newly-formed company controlled by investment funds managed by Patriarch Partners, LLC.

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.

Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.