Q&As

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

Valassis has decided not to sell NCH Marketing Services, Inc. (NCH).

What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.

Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction

Wisteria

The National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have ended previously announced merger discussions.

Dress Barn, Inc. will acquire Tween Brands Inc. in a stock-for-stock transaction. More, including The Hand-Wringer’s Take, follows.

The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons

Today we meet Joel W. Mark Katz, senior account executive at Leon Henry Inc. where he will be celebrating his 24 year anniversary in September.