Q&As

Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider to survive the current economy and emerge stronger once the recover starts.

Bart

To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.

Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he

Wanda Gierhart has been named senior VP and CMO of The Neiman Marcus Group Inc. Her appointment is effective Aug. 10.

G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964

The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people

CognitiveData will acquire catalog marketing services firm CMS Direct.

Johnson & Quin has acquired InteliMail, a division of Staples Print Solutions.