Q&As

Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists.

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets

Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform

A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones.
In a six-week campaign that launched in late April

PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play

Carpe DM? No, not carpe diem (seize the day): More a case of seize the definition. And a definition of DM is what Mark Amtower, the business-to-government guru who gave a luncheon presentation at last week

As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear

Charming Shoppes, Inc. has shuffled and augmented its management. The women