Q&As

The Reader

Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young

Dick’s Sporting Goods Inc. posted net income of $38.9 million for the second quarter, a decrease from $39.9 million in the prior year.

CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology

Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on

Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker’s Take, follows.

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.

Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.

Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon