Q&As

Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.

Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers

Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com

CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist

Two marketers that solicited on behalf of Dish Network will pay a total of $1.26 million in civil penalties for violating the Federal Trade Commission

Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert

Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

Social Network Facebook has reached an agreement in a class-action lawsuit. According to the terms of the settlement, the company has 60 days from the preliminary approval date to turn its Beacon service off.

A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student