Q&As

This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior

Bulbs.com has named Bryan Trainor VP of marketing.

Redcats USA, a multi-channel, web-driven home shopping firm, has named Brad Wolansky CEO of its The Golf Warehouse unit.

The Federal Trade Commission has charged the Nations Housing Modification Center and its principals with violating federal law by misrepresenting themselves as a federal agency

Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.

Tony Baldus, senior VP of marketing and analytics for Marsh US Consumer, has been named direct marketer of the year by the Direct Marketing Association

Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.

Outdoor supply and apparel firm Gander Mountain is bullish on its direct channels, and why not? They turned a profit during second-quarter 2009, unlike its retail operations. More, along with The Hair-Splitter’s Take, follows.

LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week

Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums