Q&As

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

What’s the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says

Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry

The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs

NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday

Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.

Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.

The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.