Q&As

NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday

RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand

List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate

As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that

Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History

CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There’s obviously a natural link. LAZARUS: I was at Smith

When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting

The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way