Q&As

If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours