Q&As

Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley

Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help

Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power

THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s

Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers

Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and