Q&As

2010 will be a big year in innovation in games and sweepstakes

This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you

A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.

Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.

Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.

Target is using gift cards as an incentive to get people to shop in its stores

Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

Next year, loyalty programs will undergo a double facelift

PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5

GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail