Q&As

Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year

Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.

A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.

In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.

Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010

The Colonial Williamsburg Foundation said Friday it was shuttering its mail-order catalog next spring and laying off 16 employees.

Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.

Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp

Strong catalog and online sales apparently helped take some of the sting out of an otherwise tough November for Neiman Marcus.

The luxury retailer reported yesterday that comparable revenue at Neiman Marcus Direct for Nov. 2009 was up 18.1% from the same period last year.

More businesses plan to increase spending on e-mail and social media than on any other channel in 2010, according to a survey released recently by e-mail technology provider StrongMail.

Forty eight percent of businesses surveyed said they will increase their marketing budgets in 2010 and 69% and 59% said they will increase spending on e-mail and social media, respectively, making the channels the two lead areas of investment in terms of growth, StrongMail reported.

However, putting the results in perspective, the two channels still represent a rounding error of most marketers