Q&As

Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH.

Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.

In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

Infogroup, formerly InfoUSA, is changing its branding structure. Under the new policy, the Infogroup name will be at the forefront, Brands the company has acquired, such as Yesmail, Opinion Research Corp. and a variety of list management and brokerage firms, will be subsumed.

The Direct Marketing Association has opened nominations for vacancies on its 2011 board of directors.

Gander Mountain Co. has moved forward on its previously announced plans to take itself private.

The Nasdaq Stock Market has informed Atrinsic Inc. that the company no longer meets the minimum bid price requirement for continued listing on the Nasdaq Global Market

Nutrition 21, Inc. has sold most of the assets of its direct response and retail businesses to Nature’s Products, Inc.

Borders Group, Inc. has appointed Dan Angus VP of customer loyalty.

Direct marketing mergers, acquisition and investment activity during fourth-quarter 2009 was much higher than in the third quarter, according to investment bank Petsky Prunier.