Q&As

Razorfish, a digital agency, has hired John Zell to serve as its VP of customer relationship technology solutions.

Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.

Denny’s will reprise one of last year’s most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday’s Super Bowl

Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.

Valassis will settle its antitrust lawsuits against News America Marketing. Valassis had alleged News America was charging higher prices to customers who didn’t give News America exclusive marketing arrangements.

Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko

Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas

A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be