Q&As
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Agencies
Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style “Lost Decade” marked by low GDP growth and high unemployment
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Agencies
P&I Postscripts
GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers
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Agencies
Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling
A new campaign by quick-serve seafood chain Long John Silver’s combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000
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Agencies
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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Agencies
USPS Narrows Losses
The U.S. Postal Service posted a net loss of $297 million for the first quarter, compared to a net loss of $384 million in the prior year.
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Agencies
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
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Agencies
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
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Agencies
Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
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