Q&As

There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But

It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,

Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas

NBTY Inc. reported net income of $76 million for the first quarter, a surge over net income of $13 million in the prior year.

With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf

Rick Faulk has joined Landslide Technologies as president and CEO.

James P. Treuting will join Dukky as CEO. He replaces founder and former CEO Shawn Burst.