Q&As

Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.

Credit card issuers have begun increasing their direct mail credit card offers, largely because of increased mailings to the subprime market, according to market research firm Synovate.

Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum.

Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble

Office Depot is letting customers know that it is the official office products partner of NASCAR

Tom Curley has joined NewPage Corp. as its president and CEO.

IWCO Direct, a direct marketing solutions provider, has inked an agreement to acquire Transcontinental Direct’s US operations.

The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena

Most marketers view loyalty programs as an “essential” piece of the marketing pie

Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars