Q&As

Fingerhut Direct Marketing Inc. has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company’s progression from a catalog company to a multiple brand, multichannel retailer.

Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.

Talbots has selected Quad/Graphics to exclusively provide printing services for all of its catalogs. The new, multi-million dollar agreement calls for Quad/Graphics to provide premedia services, printing and distribution capabilities.

Today we meet Mark Briggs, a senior account executive with Specialized Fundraising Services for the past two years.

Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc.

Abercrombie & Fitch racked up $936 million in net sales during fourth-quarter 2009, a drop from the $980.8 million it generated during the last quarter of 2008.

Bigeye Direct, Inc. will merge with Advanced Mailing Services. The joint venture will retain the Bigeye Direct name

Monomoy Capital Partners, L.P., has acquired Casual Living U.S.A., Inc. from its family owners

A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops