Q&As

BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program

Jiffy Lube International has renewed its commitment to the American Heart Association’s Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign

Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.

Retail sales may have been down for Macy

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The U.S. Postal Service is planning to run a summer sale on standard mail letters and flats postage just as it did last year.

Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008

Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.

Score one for direct marketing – sort of. While in both fourth-quarter 2009, as well as the full year, Cabela’s DM activity threw off a higher margin than its retail counterpart, DM’s operating income as a percentage of sales slipped in both periods. More, along with The Eavesdropper’s Take, follows.

Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.