Q&As

So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by

Today we meet Terry Hudock, the managing
owner of Sound Beach Marketing Partners, LLC in
Old Greenwich, CT.

Same-store sales rose while direct sales leapt for women

RR Donnelley will acquire Bowne & Co., Inc., a provider of shareholder and marketing communications services.

The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform

Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.’s minority interest in the division

Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads

On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers

Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing

The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation