Q&As
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Agencies
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding
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Agencies
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce
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Agencies
Social Network Game Currency Rising As Desired Reward: Study
Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.
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Agencies
Meet the Broker: Lisa Horder
Today we meet Lisa Horder, director of list brokerage at Institute Lists.
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Agencies
One Year Out, Schlage Adds Rebate to Drive Sales
Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks
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Agencies
Promotional Product Sales Drop Almost 10% in Q4 2009
Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008
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Agencies
Target Launches Mobile Coupons Nationwide
Shoppers at Target’s 1,740 stores in 49 states can now sign up to have the brand’s discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter
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Agencies
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services
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Agencies
Direct Good, But Retail Better, For J.Crew Group
Direct sales for J.Crew Group rose during the company