Q&As
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Agencies
PRC Expects Postal Five-Day Plan This Month
The Postal Regulatory Commission is expecting the U.S. Postal Service to submit a plan for eliminating Saturday delivery later this month.
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Agencies
Casual Male Jumps Back to Profitability
Casual Male Retail Group Inc. posted net income of $3.6 million for the fourth quarter, compared to a net loss of $108 million in the prior year.
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Agencies
DMA’s Woolley Asks Senate to Limit FTC Power Expansion
If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of the bill’s provisions.
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Agencies
Meet the Broker: Arlene Baum
Today we meet Arlene Baum, vice president of Bush List Co., which was acquired by Atlantic List Co. in February.
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Agencies
LL Bean’s Centennial Includes Signature Brand Relauch
L.L.Bean has served up a new interpretation of its “L.L.Bean Signature” brand.
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Agencies
Merkle To Help Feeding America Say Thank You
Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them
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Agencies
Loyalty Programs Need to Keep Evolving
The competition for consumers’ attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.
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Agencies
American Eagle Takes Lesson From Shutting Sub-Brand, Ends Year Strong
All right, so American Eagle is shutting one of its brands. But not without having learned a lesson about launching a brand
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Agencies
Keep Your Merchandising Consistent
A theme running throughout all the sessions on Thursday at the annual NEMOA spring conference in Boston was consistency. Speakers stressed keeping your brand and your value proposition consistent, no matter what the channel—retail, Web or catalog.
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Agencies
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign