Q&As

Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division

NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients

A good coach works out a strategy to lead her team to victory. The Phoenix Suns’ marketing department functions in much the same way, plotting out a game plan to get fans in seats throughout the basketball season.

Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.

Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

While retail sales slipped somewhat, direct sales dropped significantly for Williams-Sonoma Inc. in 2009. Overall the, company pulled in $3.1 billion in total revenue, down from $3.36 billion in 2008. Direct revenue dropped, both in total dollar amount and in the percentage of the firm

Yankee magazine

Not so fast, direct marketing service suppliers. While Casual Male Retail Group Inc. is increasing its marketing budget by $1.5 million, to $20.7 million, in its fiscal 2010 year, you won

The U.S. Postal Service would continue to accept and drop-shipped bulk mail as well as deliver and receive express mail seven days a week, despite its forthcoming plan to stop Saturday delivery. Testifying before the Senate Subcommittee on Financial Services and General Government last week, Potter gave an overview of what the USPS plans to propose later this month to the Postal Regulatory Commission.