Q&As

The good news for Charming Shoppes was that the apparel marketer managed to trim its net loss for both the fourth quarter and the year. The bad news was that its overall sales were off in both instances.

Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn

When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.

The U.S. Postal Service is hoping that public sentiment and the Postal Regulatory Commission might help persuade Congress to allow the USPS to drop Saturday mail delivery.

Every marketer’s goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics.

Today we meet Melissa Fernandez, senior account executive at Amerilist in Pomona, New York, where she’s been for the past three years concentrating on the online and mobile marketing areas.

There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that

To build up its in-house mailing database, sports footwear retailer The Athlete’s Foot has launched a 10-day “Accessorize Your Spring” promotion