Q&As

Abercrombie & Fitch Co. recorded a net loss of $11.8 million during the first quarter of 2010, an improvement over the $59.2 million net loss it reported a year earlier

The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

One year ago, outdoor supply firm Cabela

In the second part of Direct Newsline

In an exclusive interview, Direct Marketing Association interim president and CEO Robert

Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.

Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

The Direct Marketing Association

The Postal Regulatory Commission has begun seeking research proposals to quantify the social value of the U.S. Postal Service. The PRC seeks explore such matters as the costs and/or benefits of the USPS