Q&As

Mildred Ellen Orton, who along with her husband Vrest launched The Vermont Country Store catalog in 1945 and opened a retail outlet in 1946, died at her home in Weston, VT on May 6. She was 99.

Marketing has also evolved, and what constituted “state-of-the-art” communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.

Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children

GreenandMore

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners

This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style

Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)

The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company

Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

The U.S. Postal Service resumed international mail service to Haiti Tuesday.