Q&As

As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.

Howard Lester, who has led Williams-Sonoma during the past 31 years, chose a great quarter in which to retire. The company

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RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.

Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

The U.S. Postal Service has consolidated its expedited-shipping and ground-shipping units into its new shipping services group

Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles

Rymax Marketing Services, Inc., the largest manufacturer’s representative in the incentive industry, has signed an exclusive partnership with Sharon O’Connor’s Menus and Music Productions

SAMSUNG ELECTRONICS AMERICA: has formed a partnership with ApplianceRebate.com to bring a new online tool to help consumers find rebates available on select Samsung home appliances