Q&As

SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot

More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of

We’ve all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more

In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,

In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009

Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million.

Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.

Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail

Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins.