Q&As

Even if your Web efforts are booming, don’t give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your

Chief Marketer’s sister publication Direct recently talked with interim Direct Marketing Association president and CEO Robert Allen about his tour of

To recruit new agents for its expanding offices in the region, Chase International, a high-end real estate agency in Lake Tahoe, realized it had to reach

L’Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The

Your call center isn’t an island, so don’t let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all

A new study evaluating several sources of business-to-business data has a seemingly simple question at its heart: Which source is best? There’s a second

Don’t let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace

Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases

A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

It’s common sense to include a URL as a response mechanism in any direct mail piece to give recipients a quick and easy way to get more information or