Q&As

PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account

Apparel marketer Chico

AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach

Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important

Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.

Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it’s time to

Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1

In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to get their thoughts on who typically con¬trols—or should control—CRM within a marketing organization.

A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

It’s common sense to include a URL as a response mechanism in any direct mail piece to give recipients a quick and easy way to get more information or