Q&As

Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.

DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible.

It was an odd request, given that DirectMail.com had been retained to coordinate the NWF

Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%

Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters.

Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.

Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations

Hardee’s has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program

Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones

If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive

If you haven’t filled out your census yet, you may be reminded to do so by a Census-branded T-shirt, hat, water bottle or pencil rather than by a knock on the door by a Census worker