Q&As

Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C

Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce

The challenges of implementing a single platform to manage and deploy your information assets across multiple channels including the Web, e-mail, mobile devices, and print.

One-to-one communication has long been the goal of marketers. Here are a few examples of marketers that have managed to implement it

In what’s being billed as an effort to “untie” the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day– for customers

With today’s scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security

REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek

Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

Admittedly, rocker Todd Rundgren could be considered an unlikely muse for someone who writes about marketing. But his signature song “Hello, It’s Me” is clearly about a complicated relationship, and that is familiar territory for marketers, particularly with the recent emergence of audience management.

KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).