Q&As

The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service’s

The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest

The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise

Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

This week’s question: How are brokers coping with fewer new lists regularly coming into the market?

Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors

When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they

Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.

Why and how to create e-mail reactivation programs