Q&As

When one is in the thick of producing a direct mail campaign, it

Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.

Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling

Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card

Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated

Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film “Eat Pray Love”

Industry groups blasted the U.S. Postal Service

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes