Q&As

According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces

Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally

In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.

Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.

Platform lets visitors earn points by checking in over a menu of the most popular location apps

RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons

ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards

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